Jill Ellsworth is the founder and CEO of Willow Industries, the leader in cannabis kill-step and post-harvest microbial decontamination technology. Fueled by her passion for innovation and dedication to health, Jill has made a career of creating solutions for better living. As a Registered Dietitian with a Master of Science in Nutrition, Dietetics and Food Science, her passion for pasteurization techniques began in the food and beverage industry. Prior to launching Willow, Jill built and sold Vibrant Earth Juices, a Santa Barbara-based cold-pressed organic juice company, and beverage distribution company, Vibrant Earth Distribution, which launched the first alcoholic kombucha brand in Colorado.

After selling both companies, Jill transitioned into the legal cannabis industry to address the lack of health and safety standards in this emerging market. In 2015, leveraging her science and consumer safety expertise, Jill founded Willow Industries to provide cultivators with a solution to cannabis contamination and ensure patients and consumers have access to consistently clean, safe products. Her patented WillowPure systems use organic, ozone-based technology to break down harmful microbes living on cannabis without affecting the medicinal properties of the plant. WillowPure systems are currently being deployed by licensed cannabis cultivators and brands in the United States and across the globe.

Since founding Willow, Jill has established herself as a leading voice for consumer safety and integrity in the cannabis industry. She continues to be an innovative trailblazer by standardizing quality and empowering cultivators with the cannabis kill step and quality assurance programs. In 2019, Jill was selected by Greendorphin as one of the 20 Most Influential Women in Cannabis and was named on MJBizDaily's list of Women to Watch in Cannabis. In 2022, she was named on the Forbes Cannabis 42.0 list as one of the top entrepreneurs and change-makers in the industry, as well as Entrepreneur of the Year in the Innovator of the Year category on the Titan Women in Business Awards. Willow Industries ranked #205 on the 2021 Inc. 5000 list of the fastest growing private companies in America, and in 2022 the company made the list again, ranking #1320. Willow Industries was also named a Gold Winner for Achievement in Product Innovation in the 2022 Titan Business Awards and ranked #50 on the Financial Times list of the Americas’ Fastest-Growing Companies. Jill serves on the Lift Events and Experiences North American Cannabis Industry Advisory Board.

In her spare time, she is an avid reader, enjoys golf, and spends time with her daughter, Everly, and two dogs, Willow and Josie.