A pioneer in the world of commercial cannabis cultivation, Jack Whipple was the founding COO of 5 highly profitable commercial cultivation facilities and is the founder and CEO of Whipple Effect, and the author of the CCI Black Book.

With over half his life dedicated to the plant and more than a million square feet of canopy optimized under his guidance for maximum terpenes, cannabinoids, and output, Jack is a leading authority in growing premium cannabis at scale.

Through Whipple Effect, Jack bridges the gap between growers and owners, streamlining cultivation facilities, developing data-driven protocols, implementing automation, and providing premium genetics. His methods, as laid out in the CCI Black Book, routinely help cultivators produce 3 to 4 pounds of world-class cannabis at scale, command pound prices among the top 5-10% of their market, and achieve facility-wide ROI that is among the highest in the current industry landscape.

His magnum opus, the CCI Black Book, is a 500-page textbook widely recognized as the gold standard in commercial cannabis cultivation with sales in all 50 states and 22 countries across the world. It encapsulates Whipple Effect’s SOPs for turning facilities around and cultivating substantial yields of high-quality cannabis indoors at scale. 

Jack’s passion for the plant and commitment to helping others succeed make him a true visionary in the world of commercial cannabis cultivation.