If you grow or consume cannabis, you’ve benefited from something BigMike Straumietis has done. A grower since 1983, BigMike’s mission is to make cannabis an acceptable and everyday part of healing humanity. In 1999, he founded Advanced Nutrients and launched the world’s first and only complete cannabis growing system that Hits the Shift and optimizes all phases of the vegetative and bloom cycles to bring cannabis to its true genetic potential.

BigMike received one of the first three government-issued licenses in the world to grow cannabis for research purposes and directs a team of top Ph.D. cannabis scientists. Today, Advanced Nutrients does nine figures in annual revenue, and growers in 110+ countries rely on the line to get the most from their crops. 

A dedicated philanthropist who believes in paying it forward, BigMike is also the founder of the non-profit Humanity Heroes, which provides life-giving essentials to tens of thousands of people in need.