Headshot of Mike Hennesy

Mike Hennesy
Vice President of Innovation
Wana Brands
ADVISORY BOARD MEMBER
CULTIVATION

The “Endocannabinoidome”: Expanding the Horizon of ECS Integration in the Human Body

Described widely as the “Master Regulatory System of the Body,” the Endocannabinoid System (ECS) is an elegant organization of receptors, transmitters, and enzymes that maintain homeostasis in the human body. As researchers focus on studying the core ECS, Wana Brands’ VP of Innovation Mike Hennesy suggests that there are vast opportunities for research, greater understanding, and progress to be made in new formulations and product development within the larger picture of the ECS biological system – what is called by some, “the Endocannabinoidome.” Hennesy argues that viewing the ECS as an expansive integrated component of the entire body can enable researchers to refocus on a much larger picture of how the ECS is intrinsically involved with so many other systems of the body. This approach can expand the scope and outcomes of traditional cannabis research and may propel forward the development of new cannabis medicines and products – as well as help to understand the ECS as an expansive integrated system of the entire body outside of its purpose as a separate system. While not a fully adopted idea of the ECS research community, and certainly not the cannabis industry, the “Endocannabinoidome” offers food for thought that broadens the ECS discussion.

Learning Objectives:

  • A basic understanding of the Endocannabinoid System and how it functions in the human body
  • How the currently known components of the ECS may be just the proverbial “tip of the iceberg”
  • How endocannabinoids directly and indirectly interact with many other receptors and ion channels in the human body beyond the known cannabinoid receptors
  • The ways in which commonly known cannabinoids like CBD, CBG, THCV and others interact with specific receptors outside of the ECS
  • The potential roles of terpenes and flavonoids in the expanded Endocannabioidome world
BIO
Mike Hennesy is the Vice President of Innovation at Wana Brands where he oversees their research and development program, new product design, educational training content, and growing partnerships with new cannabis technologies. Hennesy led the team in creating Wana’s new line of fast-acting Quick gummies, which ranked in the top 10 best-selling edibles in Colorado in less than a year after launch and use an innovative encapsulation technique to increase the bioavailability of cannabinoids and take effect quickly. He developed Wana’s online interactive training program for budtenders and employees that covers the science of the endocannabinoid system and directed the development of Wana’s unique proprietary terpene blends to deliver effect-oriented products. Hennesy previously managed Wana’s sales team of seven where the quickly growing business proved demanding but rewarding as his team expanded Wana’s shelf presence in the vast majority of Colorado’s dispensaries with a three-year growth rate of 203%. In 2021, Hennesy graduated from the nation’s first Master’s Program for Cannabis Science and Therapeutics at The University of Maryland’s School of Pharmacy and he has a bachelor’s degree in Environmental Science and Technology from The University of Maryland.

Hennesy’s two primary passions as an outdoor enthusiast and believer in cannabis brought him to Colorado in 2013, when he proceeded to enter the fast-paced and quickly growing marijuana industry as an independent contractor. He is a member of the International Cannabis Research Society (ICRS), the Institute of Food Technologists (IFT), National Organization for the Reform of Marijuana Laws (NORML) and Students for Sensible Drug Policy (SSDP). Hennesy brings a diverse background to the industry as a certified Rescue Diver, Eagle Scout and outdoorsman. When not working he still finds time for camping, hiking, mountain biking, and snowboarding in the mountains around Boulder, Colorado.

ATTENDANCE IS LIMITED. THE OPPORTUNITIES ARE NOT.

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